How BPO changes the game for struggling email marketers
Key takeaways:
- Email marketing benefits businesses in many ways.
- Small and medium-sized businesses can face various email marketing challenges.
- BPO increases output, reduces costs, enhances response rates, and more.
Who knew that email would become a marketing game changer when Ray Tomlinson sent the first email in 1971? Although it took some time for businesses to capitalize on this communication tool, email marketing has grown massively in popularity and is a very lucrative sales tool. In fact, the first commercial email sent in 1978 as a promotion for computers had a mere 400 recipients but generated sales amounting to USD $13 million, which is USD $78.8 million today when adjusted for inflation!
Despite its massive sales potential, many small and medium-sized businesses (SMBs) still face enormous email marketing challenges. Should smaller companies discard email marketing efforts? Of course, not. SMBs can outsource their email marketing efforts to a reputable BPO company if it’s too challenging to tackle themselves.
We focus on email marketing’s benefits for businesses and the challenges SMBs face when trying to implement it effectively. We’ll also discuss how a BPO firm helps solve these challenges. Stay onboard to learn how to accelerate your email marketing efforts to the max.
Why is email marketing important to your business?
Email marketing is a critical communication strategy. Just like with our phones, people check their inboxes frequently. Here are the core benefits of this communication tool.
– Stay in touch with your target audience
Emails are essential for staying in touch with your audience because every transaction starts with awareness. Sending personalized emails that advertise your latest deals shows your customers that they are on your mind. You should always provide value, whether that’s via sales, education, or news, to your target audience so they open and read your emails. Also, they shouldn’t be spammy.
– Access your customers in real time
Emails let you access your existing customers and potential new buyers in real time. Mobile device usage has made it easier to reach people instantly because they carry their phones and check them often.
– Cost effectiveness
Harnessing the power of email marketing is a less expensive option than most other digital marketing efforts. Why? Because you can reach a wide readership with a small budget. You don’t incur additional costs after sending emails from a marketing list, either.
– Popularize your brand
Brand popularity is every business’s dream. Email marketing allows you to boost your company’s image quickly and easily. Leveraging email marketing increases your contacts’ interest level in your brand.
Email marketing challenges modern SMBs face
Now that we’ve talked about some of the benefits produced by email marketing, let’s discuss the challenges that come with actually doing it. SMBs face numerous email marketing challenges that larger companies usually don’t. They include:
1. Excess work
Excess work that strains limited human resources is a leading challenge smaller enterprises face. An in-house email marketing campaign requires employees to design it, write content, and monitor results, among other duties. These activities can interfere with core business activities and many people just don’t have the time to dedicate to continuous email marketing.
2. Poor training
Training an employee (or several) to be effective email marketers challenges marketing teams in many businesses. It’s not as easy as some may think and may take a lot of time and resources to see results that might not be immediate.
3. Talent hiring challenges
Many small enterprises struggle to hire the right talent to manage their email marketing campaigns. Why? Because many firms are shifting their limited resources to inbound marketing activities, creating a higher demand for talent. The challenge arises when they need to find suitable candidates and evaluate appropriate skillsets.
Further, the type of marketing talent these companies seek is changing. A 2020 LinkedIn report shows that employers seek marketing talent with soft and hard skill sets. This elusive combination’s increasing popularity is creating a marketing skills gap, making it difficult to find employees.
How BPO for email marketing solves challenges
Having the right employee(s) lies at the core of the email marketing problems businesses face. So, how can an emerging business seeking to optimize email marketing overcome its setbacks? Fortunately, using a BPO firm is a rational and ideal option. You can partner with one to solve difficulties in the following ways:
– Output optimization
Outsourcing your email marketing campaigns to a BPO firm provides a flexible, scalable, and affordable solution that optimizes your ROI. If you do it carefully, you can supercharge your efforts without additional, costly investment.
– Reduced costs
Maintaining a fully in-house digital marketing team can be costly to small businesses with limited resources. These companies have to hire, train, and manage in-house marketers to create effective email marketing campaigns. This step is expensive because a campaign could require email design, coding, data management, copywriting, or other requirements. Fortunately, outsourcing these requirements to a BPO company with a dedicated talent team in the above areas is less costly.
– BPO supplies adequate tools for email creation processes
Partnering with a BPO firm is more beneficial because it has all the necessary tools for the email creation process. Please note that the email production process is complex. It requires many checklists and briefs.
– Enhanced response rates
A BPO firm enhances your email response rates. Remember, a BPO company knows how to select the best metrics that go beyond opening rates to response rates. Its dedicated team considers unique click rates, click-to-open rate ratios, spam report rates, and hard and soft bounce rates.
What email marketing activities should you use BPO for?
Using BPO for your email marketing efforts is flexible, and you can choose what to send off. You may contract all or some activities on an ad-hoc basis. Here are some of the email marketing activities you can contract.
- Strategy
- Copywriting
- Developing email themes
- Sign-up implementations
- Editing email template designs
- Email testing on clients
- Coding and split testing
- Email marketing analytics
- Distributing emails
- Lead generation reports
- Managing multiple email campaigns
- Creating follow-up and welcome emails
Start your outsourcing journey with Doxa7 today
Email marketing is an effective tool for SMBs seeking to optimize digital marketing. However, having an in-house email marketing team can be expensive, if not counterproductive, to a small business.
Fortunately, collaborating with a reputable BPO company like Doxa7 changes the game in your favor. Doxa7 helps small and mid-sized enterprises succeed in their email marketing campaigns. We tailor our email marketing solutions to suit your enterprise’s unique needs.
We align our BPO marketing solutions to deliver excellent results for emerging businesses. Our offers include technologies, resources, and capabilities for global competitiveness. Contact our team now for a free 20-minute consultation
